YYC CEO CAMP (English)

In the everchanging market trend, a CEO must be able to lead the trend, to be formidable, to grow the business to greater heights!

To be the industry No.1, the growth momentum of business performance must be sustainable, always keep ahead of competitors, to become the market leader, entrepreneurs must have visionary strategic thinking mindset and highly efficient implementation power.

Large International Enterprises have one thing in common – a marvellously built Strategic Structure

At the beginning of each year, China's successful large enterprises always through keen insights, set forth the strategies for the upcoming year. Therefore, these enterprises always able to conquer an important position in the international business ranking.

Amazon, the biggest e-commerce giant which is enthroned as the highest market value company in the world, has always been able to "take the lead", being a trend maker over its competitors in the industry, owing to its marvellously built strategic structure. The implementation of its "ecological strategic structure" is in fact one of the most forward-looking and mind-blowing vision!

Join the 3-day 2-night CEO Camp this February with your core team! This camp will forge you and your core team to be on the same page. This is the CEO camp where you and your team will calibrate and set the company’s direction for the next 10 years. You will also get to bring back the “11 Winning Strategies” which will help your company in achieving the highest performance. Throughout the CEO camp, we also help you in designing various methods and show you how you can make use of the risk avoidance plan to guide you in accomplishing your goals.

Other than helping you to set the right direction, gaining 11 Winning Strategies which you can bring back and learning how to use risk avoidance plan; you also get to be trained by one of the China’s top 100 golden trainer, interactive activities are customised to guide you and your core team in challenging yourselves, making the mission impossible POSSIBLE. In these inspirational customised activities, every participant will be able to build trusts and methods with each other, be united on a common goal to accomplish the ultimate goal.

Bring back the All-Time 11 Winning Strategies and lead your business to sustainable success!

For a business to succeed, you have to learn from global business benchmark, build the BIG strategy annually to keep up with the rapid pace of change! With powerful strategies in your hands, your will see continuous growth in your business performance and be one step closer to becoming the top in your industry!

Make use of highly efficient rules and

lead you team to maximise their performance!

·learn how to be a highly efficient CEO

·learn how to guide your employees in managing your business with high efficiency

·make use of the highly efficient tool of Rule 20/80

·make use of the Key Rule to achieve best performance result

Find and set the right direction for your

company to beat the competition in your industry!

·learn how to benchmark and set direction

(for 10 years, 5 years, 3 years and 1 year

·learn to apply the rule of ‘Begin with the end in mind’

·learn how to be industry no. 1, you can be the market leader

·learn how your key 1% can lead and bring out 100% performance result

·importance of 3C Rule

Ordinary Product = Ordinary Company

= Soon to be Eliminated

Product optimisation will drive product to be the top!

·the oil drilling rig strategy

·enhancing business owner’s systematic thinking ability

·improving company’s core competitiveness

·the power of producing top-notch product

·mastering the golden rule of a product

The eternal core value of a business: Customers First

An Ancient Rule of Success: A company only provide its service to a small segment of consumers

Value conscious high-end customers bring in high profits to a company.

·categorising your customers and implementing the Rule of Resources

·enhancing customer positioning strategy

·improving customer strategy and resource distribution

·increasing the potential of good customers

·improving customer resource optimisation

·enhancing VIP customer management

·Mastering the 4P + 4C Rules

·Mastering two financial gains – price and sales volume

·avoiding pricing mistake

·increasing pricing leverage

·setting sales coverage areas

·segmenting product selling point

·making stock estimation and logistics plan

·designing top business model

special activity – design using the “Sudoku” strategy on the spot, help you to get insightful data on your business strength, weakness, opportunity and threat, thus helping your business to win in the competitive market.

Note: Its different from SWOT analysis.

Innovative ideas bring out the best of a product, it’s the must-have thinking in modern business!

Traditional businesses are facing these challenges:

a) long inventory turnover time

b) excessive inventory

c) over costing

·building an internet industry

·making use of integrated technology and innovative model

·building innovative mode through industry chain + internet + platform

Finance is the vital sign of a business; therefore, capital and cash flow must be well-managed, or the business will be at risk!

·setting up capital management

·mastering key financial knowledge and system

·mastering cash flow and management

·enhancing cost control

·mastering financial decision-making ability

Datin Yap Shin Siang

YYC Group CEO and Managing Partner
Leading authority in tax consultancy
CA (M), CPA (AUST), CFP, MBA (UK), B.COM (MELB)
An intellectual CEO who believes in mutual development, merging and sharing to achieve true success.
Owns an accounting firm that has been supporting businesses for 44 years.
It has a team of more than 300 professionals to audit and bookkeeping services, along with equity planning, financial planning, GST auditing, etc.
Proficient in all core business issues, well-versed in the latest Company Act.
A regular guest on various media to share expertise on tax matters and business insights

Highly efficient CEO with excellent execution

2017 & 2018

Top 100 Golden Trainer in China

Dr Jerry Fu

Recipient of training and exchange contribution awards in mainland China, Taiwan, Hong Kong and Macao
Over 20 years of teaching experience in business management and marketing training courses
Wide-ranging lecture content, including finance, insurance, MLM, franchise system, beauty industry management, health prevention, business organisation, marketing, etc.
Hired by China’s Top 500 Entreprises, including Vanke, as their external senior trainer
Trained employees for hundreds of international corporations. Expert in strategic management in the finance, business administration, MLM, medical and franchise industries.
The external senior trainer of SEC, Origin Bee Choo, Prudential, Kow Hock Group, Premier Plus, Public Mutual, Lenovo, NGK Spark Plugs, etc.
Hosted thousands of large-scale lectures with tens of thousands of students in China, Taiwan, Singapore and Malaysia. Touted as the “walking dictionary”.
A regular guest on TV stations – such as Taiwan’s EBC and CTS, and Malaysia’s NTV7 – to talk on workplace management and strategies, etc.
Dynamic lecturing style, able to deliver in-depth content with humorous anecdotes, touched the lives of many students